Yahoo Continues Domination of Desktop Web Traffic


According to new data released by comScore, Yahoo Inc. (NASDAQ:YHOO) was the No. 1 desktop web property for the last month of 2013, outscoring rivals like Google (NASDAQ:GOOG), Facebook (NASDAQ:FB), and Amazon (NASDAQ:AMZN). The research firm measured the desktop-based Internet activity at home, work, and university locations across the United States.

Yahoo saw 195,160 unique visitors during the month of December. Google came in next, with 192, 315 unique monthly visitors. Microsoft (NASDAQ:MSFT), Facebook, and AOL (NYSE:AOL) rounded out the top five.

While desktop numbers are becoming less and less significant as people increasingly switch to mobile for their computing needs, the figures do show that Yahoo is still drawing the interest of Internet users. CEO Marissa Mayer’s acquisition-centered turnaround plan seems to be yielding results for the company.

Of the 224 million people who accessed the Internet in the U.S. in December, 87.1 percent of them viewed Yahoo at least once. A little more than 82 percent visited Google, and 61.7 percent visited Facebook.