While there is always a fair amount of hype in the run-up to Apple’s media events, this year’s event is drawing an especially high level of interest from the press and tech fans alike due to the expected debut of multiple new products. Alongside two new iPhone models with rumored larger screen sizes of 4.7 inches and 5.5 inches, Apple is also expected to unveil its highly anticipated wrist-worn tech product that is widely referred to as the “iWatch.” Besides marking Apple’s first foray into the burgeoning wearables market, the launch of the so-called iWatch will also be the company’s first new product category since the launch of the iPad in 2010.
Naturally, Apple’s rivals are eager to steal the spotlight from the iPhone maker with their own lineups of new products. These rivals include Samsung, Apple’s biggest competitor in the smartphone market and its longtime foe in the courts. Apple has repeatedly accused Samsung of infringing on its patents and copying the overall look of its iPhone. Whatever your opinion is regarding the similarities between Samsung and Apple’s devices, there is no disputing the Korea-based company’s success in the worldwide smartphone market. According to data from market research firm IDC, Samsung was the leading smartphone vendor in the second quarter of 2014, with a 25.2 percent share of the worldwide market. Apple was the second-largest vendor, with an 11.9 percent share.
However, while Samsung may have copied aspects of Apple’s category-defining iPhone, the Korean company has also blazed its own trail by popularizing the phone-tablet hybrid category with its line of Galaxy Note phablets. With the expected upcoming debut of a 5.5-inch iPhone, Apple may soon be encroaching on what has traditionally been Samsung’s territory.