According to new research from mobile analytics firm Flurry seen by the Financial Times, cheaper tablets were more popular Christmas gifts than Apple’s (NASDAQ:AAPL) industry-dominating iPads in 2013.
Flurry’s research measured the number of tablets from various companies that were activated on Christmas Day. Twice as many iPads were activated on Christmas in comparison with the average number of iPad activations over the three weeks leading up to Christmas. While that might seem like a pretty big boost in sales, during Christmas 2012, six times as many iPads were activated on Christmas when compared with the preceding days and weeks.
Some of Apple’s less-expensive competitors saw big increases in tablet activations on Christmas Day, too. Acer, the Taiwanese maker of low-cost electronics, had a lift of five times on December 25. Samsung (SSNLF.PK) came in slightly below Apple, with 1.9 times the activations. But the biggest winner was Amazon’s (NASDAQ:AMZN) Kindle Fire, which had a Christmas bump of 24 times. Analysts from Flurry cited Amazon’s strategy of selling its tablets at cost, which makes them more affordable to a wider range of buyers, as a reason they were popular Christmas gifts.