Another analyst report is seeking to calm Apple (NASDAQ:AAPL) investor fears, with Goldman Sachs concluding after a detailed study that Google (NASDAQ:GOOG) and Microsoft (NASDAQ:MSFT) will struggle in front of the iPhone maker in the days to come. According to the report, titled “Clash of the titans,” Google and Microsoft are challenged because spending on complimentary products and services that go along with a mobile platform is rising, and Apple continues to lead.
Why Does Apple Hold an Advantage?
“We believe loyalty to [Apple’s] ecosystem is only increasing and this should translate into continued growth going forward,” the report says, according to CNET. “In particular, we see the potential for Apple to capture additional growth as existing iOS users move to multiple device ownership.”
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With Apple launching devices like the iPad mini and possibly a lower-priced iPhone in the future, its smartphone market share “has room to rise much further” and “its dominant tablet market share appears to be more resilient than most expect.”
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