Oops, Apple (NASDAQ:AAPL) did it again.
Once more, it looks like the the tech giant will have to answer to disgruntled smartphone-hungry consumers, as it pulls a typical Apple move and pushes back its iPhone 5S release date, due to various setbacks in production. AppleInsider explains the launch is now expected for late September, but the phone will only be available in limited quantities. However, according to KGI Securities analyst Ming-Chi Kuo, that low supply may be all Apple needs. Kuo expects the iPhone 5S will face the same problem its little brother suffered, “namely that by the time supply matures, demand will already have waned, hurting shipments.”
This isn’t exactly welcome news for the tech company, which was previously running the smartphone world, but has since quietly been eclipsed by its main rival, Samsung Electronics. While Apple’s iPhone 5S, much-anticipated iPhone 6, and low-cost iPhone were purposed to help the company make up for lost ground, analysts now aren’t so quick to make any assumptions about the new phones’ success.