Apple Gets High Marks for User Privacy Protection Efforts


The Electronic Frontier Foundation (EFF) has given Apple (NASDAQ:AAPL) and several other prominent tech companies the highest possible ranking in the digital rights organization’s latest “Who Has Your Back?” report. The nonprofit civil liberties watchdog group issues the annual report in order to inform users about which companies do the best job of protecting their privacy and resisting government requests for their data.

As noted by the EFF in the executive summary of its report, major tech companies “are privy to the conversations, photos, social connections, and location data of almost everyone online. The choices these companies make affect the privacy of every one of their users.” In order to highlight the companies that embrace transparency about government data requests and advocate for user privacy, the EFF created its annual “Who Has Your Back?” report.

The report uses six criteria to rank companies’ privacy protection efforts, including requiring a warrant for content of communications; telling users about government data requests; publishing transparency reports; publishing law enforcement guidelines; fighting for users’ privacy in courts; and publicly opposing mass surveillance. As noted by the EFF, companies are given a star in a category if they have fulfilled the related requirements. Nine companies reviewed by the EFF received stars in every category, including Apple, Facebook (NASDAQ:FB), Microsoft (NASDAQ:MSFT), Yahoo (NASDAQ:YHOO) and Google (NASDAQ:GOOG) (NASDAQ:GOOGL).

The EFF also cited Apple and Yahoo for showing particular improvement over previous years. “Apple’s rating is particularly striking because it had lagged behind industry competitors in prior years, earning just one star in 2011, 2012, and 2013,” noted the EFF. “Apple shows remarkable improvement in its commitments to transparency and privacy.”