Is Apple’s (NASDAQ:AAPL) iOS taking rivals’ market share? Apple grew its share of the smartphone platform market in the U.S. during the three-month period ended August 15, while Google’s (NASDAQ:GOOG) Android and BlackBerry (NASDAQ:BBRY) lost market share, according to the latest data from comScore’s MobiLens service.
Although Android still holds a 51.6 percent majority share of the U.S. smartphone platform market, Apple’s share grew from 39.2 percent in May to 40.7 percent in August. Meanwhile, Google’s Android and BlackBerry each slipped 0.8 percentage points in platform market share over the same period.
Interestingly, the combined market losses from Android and BlackBerry are nearly equal to the amount of market share that Apple gained. While BlackBerry’s struggles are well-known, it is less clear why Google’s Android is losing platform market share, since the mobile operating system is utilized by many different smartphone makers. On the other hand, Apple’s market gain is especially impressive when considering that this time period doesn’t include the recent release of the new iPhone 5S or iPhone 5C.