Samsung (SSNLF.PK) sees a new opportunity in its upcoming tablet, the Samsung Galaxy Tab S. The company is planning a launch event at New York City landmark Madison Square Garden for the device. The reasoning for such a high-profile event is simple: The company wants the publicity so it can outsell Apple’s (NASDAQ:AAPL) iPad.
In business terms, this makes sense. More publicity draws more attention from potential customers, which can help increase product sales. However, Samsung is looking for more than just a successful product launch. The company is looking to gain more of the world’s tablet market share and potentially dethrone Apple as the top tablet company. Its American commercials often pit the iPad against a Samsung tablet, the latter always being superior, since it’s a Samsung commercial.
Outselling the iPad has been one of Samsung’s goals since it got into the tablet business. Between Apple’s slipping iPad sales and this new campaign for the Galaxy Tab S, the new tablet has a potential opportunity to outsell the iPad. Considering the fact that Apple’s tablet sales have slipped while Samsung’s are growing, this could happen with the release of a new high-end tablet for the South Korea-based company.
Samsung has established that this new tablet, the Galaxy Tab S, will be the flagship tablet product, as evidenced by giving it the “S” title, which is also used in the names of its flagship smartphones like the recently released Samsung Galaxy S5. Time noted that the specs of the new tablet look “impressive.” Samsung’s primary sales pitch for the new tablet is its Super AMOLED display, meaning that its screen has better resolution than an LCD television. This is also a step to set it apart from the nine other tablets the company has released so far this year, reports The Verge. Despite all these new tablets, Samsung still plays second fiddle to Apple’s iPad.