The smartphone battle in India is heating up. E-commerce company Flipkart, one of India’s top ten websites, isn’t waiting for Mozilla and Google (NASDAQ:GOOG) to launch their smartphones, and instead has unveiled a smartphone line of its own.
The move by Flipkart, a company that’s commonly described as India’s Amazon (NASDAQ:AMZN), can draw only general parallels with Amazon’s recent announcement of its Fire Phone. The high-end Fire Phone incorporates sensors, cameras, a 3D effect, and other features meant to attract American consumers. Flipkart’s smartphones, on the other hand, are meant for the company’s home country, the next frontier in the tech world: India.
Flipkart’s smartphones, produced in partnership with manufacturer Karbonn, start at approximately $45 and support Android Jelly Bean and Android KitKat. They also support dual SIM, and each features a 1.2 GHz dual core processor. The company’s launch of the four phones in its line closely follows announcements by both Mozilla and Google that they would launch low-priced smartphones to the Indian market. Mozilla announced early in June that its $25 Firefox OS smartphone, manufactured by Intex and Spice, would be available in India “in the next few months.”
Intex’s mobile business head, Sanjay Kumar Kalirona, said at the time, “The platform will give us an edge in upgrading buyers from feature phones to smartphones while making it affordable for the mass market. This will propel our devices to be much more than a way to use the Web, but take the engagement further and develop the Web as a mobile platform.”