Update: Google appears to be refreshing its product supply, as some Glass options that were listed as out of stock have since become available again.
Just like the appearance of giant monsters in Pacific Rim, the sales of Google (NASDAQ:GOOG) (NASDAQ:GOOGL) Glass are getting more frequent with less time between each. The last big sale was in mid-April, then Google pulled a stunt by offering them for sale at a Pro Golf Association event in early May. Now, Google’s doing it again, but it’s not clear for how long.
When Google put Glass on sale last month, it didn’t stay on shelves — that’s digital shelves, to be clear — for very long, as it sold out the same day. In fact, Google reported that the white model sold out within hours of the beginning of the sale. Google didn’t offer sales figures at that time, but any large quantity of $1,500 devices selling out is probably a good indicator for demand. The short-term sales also encourage impulse purchases. Spacing the sales out keeps the topic of Glass trending, and overall seems like a good way to market the device.
One of the problems with Glass is that people are wary of it, unsure of how it will work, and one of the biggest concerns is over the privacy many expect Glass will invade consistently. Google has addressed a lot of people’s concerns about people think Glass will do by emphasizing what it can’t do — such as persistently record without people noticing, block everyone’s vision, and use facial recognition functions. Using the semi-frequent sales of the device to disseminate Glass may be a solid strategy in creating awareness of the product not just for what it is, but also for what it isn’t.