The launch of Apple’s (NASDAQ:AAPL) native mapping app is considered one of the Cupertino-based company’s rare missteps. One of the reasons why Apple has such a strong reputation for quality is that the company laboriously obsesses over every detail of a product or service before it is released. Although he primarily deals with the hardware side of Apple’s business, renowned designer Jony Ive recently commented on Apple’s overall philosophy in an interview with The New York Times. “One of the things different between us and some of our competitors is we just focus on the product, developing good products,” said Ive.
So when Apple launched Apple Maps as part of iOS 6 in September 2012, many users were shocked to find that the app featured many glitches, including oddly distorted 3-D images of landmarks, mislabeled locations, and wildly incorrect directions. In one widely publicized incident, several Australian Apple Maps users became stranded in an isolated area after Apple Maps directed them 43 miles off course, reports CNET. As a result, the Australian authorities actually recommended that iPhone users not rely on the accuracy of Apple Maps. The problems eventually became enough of an issue that CEO Tim Cook took the unusual step of apologizing for Apple Maps and senior vice president of iOS software Scott Forstall left the company in the aftermath.
However, there are many indications that Apple is starting to right the Apple Maps ship. According to a new report from MacRumors, many Apple Maps users have noted that the pace of mapping data corrections has picked up over the past month.