Apple (NASDAQ:AAPL) is beginning to see sustained success in the corporate market that will help it sell $39 billion in Macs and iPads to businesses through 2014, Forrester Research has estimated. Apple will sell $7 billion worth of Macs and $11 billion in iPads to the corporate market this year, the report added. In 2014, Apple will sell $8 billion in Macs and $13 billion in iPads.
Forrester analyst Andrew Bartels told TechCrunch that Apple’s success in the corporate market was due to the fact that it made products that employees want to use and feel proud of. Apple’s “best-in-class” iPad is usually the first device a firm turns to when looking for tablets, he said. In addition, Apple’s corporate sales unit has been “responsive to business demand and delivers competitive prices.”
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The iPhone maker has also forced “fundamental change in the way people work and live,” Bartels said. While Google’s (NASDAQ:GOOG) Android is also seeing a high enterprise growth rate, Microsoft (NASDAQ:MSFT) is beginning to be challenged by the mobile shift. Global corporate spending on Wintel PCs and tablets was down by 4 percent in 2012 and will be flat in 2013, Forrester said.
While that was due to firms replacing old Windows desktop PCs with laptops, tablets, etc., by next year, increased PC demand and improved Windows 8 devices will lead to an 8 percent growth. However, that will still fall short of the double-digit growth for Linux, Android, and Apple products.
“The growth rate in Linux and Android devices is primarily due to Android tablets — mostly from Samsung (SSNLF.PK) — which are starting to make inroads in the corporate market, but off of a very low base, hence the high growth rate,” Bartels said.
Meanwhile, Apple continues to shine, and has even taken steps to develop a workflow that works for enterprise, including reports that its iWork suite will soon be integrated with VMware (NYSE:VMW) Horizon.
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