Research in Motion (NASDAQ:RIMM) is making deals with carriers to get its new BlackBerry 10 devices out the gate quick when it launches them in January. This is just another move in RIM’s aggressive push to get back in the game it once dominated, but which has since seen taken over by competitors like Apple’s (NASDAQ:AAPL) iPhone and Google’s (NASDAQ:GOOG) Android devices.
Vodafone (NASDAQ:VOD), O2, and EE are the U.K. carriers that RIM reached out to, and all three have chosen to offer the new devices. Even the U.K.’s smallest carrier, Three, says it will offer the devices. Having already put the new devices into the hands of business and government officials, RIM must be excited to have more carriers that will put more devices in consumer hands on 3G and 4G networks, with Rogers in Canada already offering pre-orders.
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CHEAT SHEET Analysis: How will the carrier deals affect RIM’s shares?
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An important element to any manufacturers success is sales, and having a bunch of carriers putting out the device and a little excitement over new hardware and new software might be just what RIM needs to reinvigorate BlackBerry sales. Having not made any exclusive deals with carriers, as Nokia (NYSE:NOK) is doing with AT&T (NYSE:T) and its Lumia 920, RIM has ensured that its new devices will be widely available to the largest number of consumers possible.
If RIM succeeds at snatching back a bigger chunk of the market share it lost to Apple and Samsung (SSNLF), and the like, its shares stand to grow from increased sales. In addition, RIM may be able to win back business users, helping it to flank other manufacturers in the smartphone war.