How Social Media Won the 2014 World Cup

Source: Thinkstock

Source: Thinkstock

Germany may have won the World Cup, but online it’s social media that really won the event. The World Cup left a huge footprint on social media platforms.

In the aftermath of the 2014 FIFA World Cup, Facebook (NASDAQ:FB) and Twitter (NYSE:TWTR) have put out blog posts detailing the impact of the international men’s soccer tournament on their respective platforms. On Facebook, more than 350 million users posted more than 3 billion interactions during the tournament. Twitter users posted a total of 672 million tweets related to the World Cup.

Social media existed during the 2010 FIFA World Cup, but it was the second place for that year’s top trend in a year dominated by news of the BP Oil Spill. Four years later, it is the dominant social media event due to how much social media has grown since then.

Two years after the 2010 World Cup, Facebook reached a milestone—it grew to one billion registered users. It now has that many users on mobile devices alone. Twitter reached 100 million users a year after that World Cup. It is now up to 251 million users. With a group that huge on social media, it’s no surprise that soccer fans were among them, posting and tweeting about the 2014 World Cup.