Intel Purchases Ginger’s Personal Assistant Division

Source: Thinkstock

Intel (NASDAQ:INTC) just purchased Ginger Software’s personal assistant division, launching speculation that the company will have a “Ginger” to Apple’s (NASDAQ:AAPL) Siri (NASDAQ:SIRI) and Microsoft’s (NASDAQ:MSFT) Cortana. The news broke on Hebrew language technology website Calcalist on Friday.

While Intel is typically known for its computer and microprocessor chips that are used in a wide variety of devices, the company also produces a number of computer components, including motherboards, Ethernet cables, and software. Many components made by Intel are used in other devices. Companies ranging from Apple to Acer use Intel’s chips in their products.

Aside from its usual array of products, the company also is reportedly working on an artificial intelligence headset. The so-called Jarvis headset is a Bluetooth-enabled device that would work both on and offline. It was initially unveiled at the Consumer Electronics Show in January as a Bluetooth headset. Intel reportedly wants it to make it a rival to both Apple’s Siri and the Google (NASDAQ:GOOG) Glass device.

Ginger’s technology could be applied to an artificial intelligence product since it has the potential to provide software that could be used in the headset. The purchase of Ginger’s personal assistant division includes natural language processing software. Some speculate that it will be applied to Intel’s virtual reality project. Up to 16 people employed by Ginger may be joining Intel as a result of the deal, but no clear number has been given yet.