With a new CEO, comes a new strategy — and this is definitely a new strategy for Intel (NASDAQ:INTC). While the world’s most powerful chipmaker used to pride itself on its expensive microprocessors that rocked the PC market, that aforementioned market is currently shrinking, and Intel’s new recently appointed CEO, Brian Krzanich, is now forced to overhaul his company’s game plan.
That’s why, according to Quartz, Intel is now shifting its chipmaking focus so that it better caters to the growing smartphone and tablet industry. Even though that strategy might ultimately drive the nail into the the PC market’s coffin, Intel doesn’t exactly have a choice. Now, Krzanich and his team are working on small, efficient, and low-cost chips that will power the new tablet computers, which are expected to become available to the public by the U.S. holiday season. Krzanich asserted this not once, but twice, during his speech at the Intel Developer Forum, and we should also probably mention that the tablets will cost less than $100.
It’s an interesting approach for a company whose products have always powered the most high-end devices of the PC industry. Intel is not only switching lanes as it attempts to secure a presence in the mobile market, but it’s also no longer going for the newest and most expensive devices, and that’s what is surprising analysts.