In what could be a big win for Microsoft (NASDAQ:MSFT) and a large setback for Google (NASDAQ:GOOG), the former’s Bing has been reported to be the default search engine on the new Kindle Fire HD. According to Ubergizmo, the Silk web browser on the new Amazon (NASDAQ:AMZN) tablet used Microsoft Bing by default during a test.
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The development is something of a surprise, considering Google’s Android 4.0 software continues to provide the base for the operating system in use in the tablet. Google Search was the default in the original Kindle Fire launched last year.
Bing has struggled to make an impact in denting Google Search’s massive lead. Google’s global mobile and tablet search engine share for August was 92.05 percent, the most it has been this year. Yahoo (NASDAQ:YHOO) was next at 4.82 percent, while Bing came in third at a measly 1.12 percent.
Apple (NASDAQ:AAPL) has also sought to cut its dependence on Google in recent times, dropping its mobile software rival’s default Maps from its upcoming iOS 6 operating system.