Microsoft (NASDAQ:MSFT) announced a tablet trade-in program at the beginning of the month, offering a $200 Microsoft gift card to those willing to trade in an Apple (NASDAQ:AAPL) iPad with hopes that customers will use the credit to switch to one of its Surface tablets. Now, Microsoft is offering a similar program for the iPhone, giving those willing to trade in their Apple smartphones $200 toward Microsoft products.
Although the iPhone trade-in program hasn’t been officially announced, people familiar with the matter told Forbes that it will be unveiled at select Microsoft stores in the U.S. and Canada on Friday. The company is likely hoping that consumers will use the cash to switch to a Windows Phone, although the gift card can be used toward other Microsoft products, as well.
Microsoft’s ventures into the tablet and smartphone markets haven’t been very successful, especially in comparison with Apple. Microsoft’s Surface tablets have done notoriously poorly despite favorable reviews in comparison with the iPad — like this one: