This is the time of year when the biggest games of the fall are announced — or, in the case of the next Battlefield game, leaked. On Tuesday, information leaked onto the Internet revealing that the game would be be based on cops and criminals rather than the series’ usual setting of (as the title implies) soldiers at war. Electronic Arts (NASDAQ:EA) responded graciously to the leak by announcing that the game is called Battlefield Hardline and promising more information at the Electronic Entertainment Expo on June 9.
Unfortunately for EA, on Wednesday a lengthy gameplay trailer leaked onto YouTube, giving us an in-depth look at what to expect from the game this fall. Based on how quickly most instances of the trailer are being taken down, it would seem that EA’s reaction to the leak has been to try to suppress it rather than to embrace it. The reason for this may be because this is the very video it had planned to show at E3 next month.
Anytime you mention a Battlefield game, you almost have to talk about Call of Duty, the other series of first-person shooters whose yearly installments usually come out within a couple weeks of each other. It’s a particularly apt comparison this year, based on how both games’ publishers have chosen to respond to leaks. While EA is apparently trying to squelch the leaked Battlefield Hardline trailer, Activision (NASDAQ:ATVI) embraced the leak of the trailer for its upcoming Call of Duty: Advanced Warfare. The same day the Advanced Warfare trailer leaked onto the Internet, Activision let loose a full battery of information about the game, including an HD version of the leaked trailer.