Should This Announcement Scare YouTube Fans?

new_youtube_logoThe days of such YouTube videos like the Harlem Shake and Gangnam Style are over — at least that is what Google (NASDAQ:GOOG) announced Monday on its YouTube blog.

“When we started out in 2005, we focused on rapidly increasing user engagement. We wanted an inventive way to draw people in and catalyze their creativity. The result? A contest for the best video on our site,” read the post. “Nearly eight years later, with 72 hours of video being uploaded every minute, we finally have enough content to close the competition. We’ve started the process to select a winner and as of tomorrow at midnight, we will be closing the site to submissions.”

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According to the post, the site was launched in 2005 as means to find the best video in the world and that competition ended on Monday. YouTube scheduled a presentation, via livestream, of the best video nominees to begin at 9 a.m. Pacific Daylight Time on April 1. While 30,000 technicians sort through the submissions, a panel of judges — including famous YouTube stars like Antoine Dodson — will determine the best video. The selection process will continue every day, in 12-hours increments, for the next two years. YouTube will relaunch in 2023 featuring the winner of the competition and nothing else…

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