It’s not a perfect analogy, but initial public offerings are to Wall Street as blockbuster movies are to main street: a tremendous amount of hype typically surrounds both events. Marketers shift into a higher gear and promote their product — in one case, a movie; in the other, an investment — and would-be consumers digest the data, generate buzz, speculate, and ultimately make a decision.
Do you see the movie, or not? Do you buy some shares, or not? In both cases, the answer to the question determines the difference between a flop and a success.
With this in mind, the Twitter IPO has taken the spotlight. On Thursday, the social media platform announced via a tweet that it filed an S-1 document with the U.S. Securities and Exchange Commission.
We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.
— Twitter (@twitter) September 12, 2013