On Tuesday, Twitter Inc. (NYSE:TWTR) introduced a new redesign that’s likely to have Twitter devotees cringing. The design, which is meant to be more “photo-centric,” might give Facebook (NASDAQ:FB) users déjà vu. It even features a cover photo (which Twitter is calling a “custom header”) and a profile picture in the same general location as you would find on a Facebook profile page.
Theres’s not use fretting about it, Twitter fans: The changes have already begun rolling out and the changes should be universal within the next few weeks, according to Twitter’s blog.
Another feature of the redesign is the option to show off your best tweets by “pinning” favorites to the top of your profile page, which will upset the otherwise reverse-chronological order in which tweets are normally displayed; similarly, in the style of a tag cloud, your most favorited and retweeted tweets will be displayed more prominently on your page than other tweets, and will also be easier to find.
The redesign is part of an effort by Twitter’s team to make the service more approachable and intuitive to newcomers, who are often initially confused by Twitter’s unusual system of hashtags and @-replies.