Why Is Microsoft Making a ‘Galaxy Gear Fit’ Like Device?

Source: Thinkstock

Source: Thinkstock

Another day means another device rumor floating around online. This time, Microsoft (NASDAQ:MSFT) is the brand that everyone is talking about. The company is reportedly working on a smartband that can be used on any mobile platform, instead of just the Windows one. The catch is the smart band is more Fitbit than iWatch.

WinSuperSite reported the smartband device in a blog post. Paul Thurrott, author of the blog, wrote that his sources have told him that Microsoft will release a “Samsung Gear Fit-like” device in the fall.

“From a differentiation standpoint, Microsoft’s wearable will do something that no other wearable platform does. It will work with everything and not just the device maker’s smartphone platform. Where Samsung wearables only work with Samsung phones, Android Wear devices only work with modern Android devices, and Apple’s rumored iWatch will obviously only work with iPhone, Microsoft will take a different approach. It will work with Android, iPhone, and Windows Phone.”

A smartband that can be used for multiple platforms would be beneficial for Microsoft since it is a minor player in both the smartphone and tablet markets. The iOS and Android platforms are much more popular among consumers worldwide, so a device that could use any platform would be a practical move for Microsoft.

This would allow them to use the Android Wear or other platforms for the devices, opening it to customers who would be potentially interested in the hardware of a Microsoft product, but wanted an Android-based or iOS-based device to better coordinate with a smartphone or tablet. Mashable’s report said that the universal computability would be a major selling point.