With Apple’s (NASDAQ:AAPL) iOS and Google’s (NASDAQ:GOOG) Android duking it out over the smartphone marketplace, and their respective App Store and Google Play fighting over the app marketplace, Amazon (NASDAQ:AMZN) gets proactive with its own app store.
To get more customers, the Amazon Appstore needs more enticing apps, and to get those, it needs to entice more developers to use the Amazon Appstore, and the e-commerce giant is trying to do just that. The company is offering immediate iterative abilities, which allows developers to distribute app updates quickly. But Amazon’s new developer lure is free, in-house A/B testing for apps that will be distributed through the Amazon Appstore — as this would save developers time and money, it could lead to more revenue-generating apps on the marketplace faster. Amazon already boasts a 500 percent growth in app downloads in 2012 and is even besting Google’s app revenues on some top Android apps.
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Google Play similarly allows apps to be published on the marketplace immediately, but many app developers still go to third-parties to get A/B testing done. This quick publishing ability may be the reason behind Google’s boosted app downloads and revenue this year. Apple does not allow immediate publishing to its devices, which ensures fewer buggy apps but delays updates, yet iOS app revenues are still higher than Google’s.
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