Pinterest is the hottest social network among businesses. The website, which allows users to share their interests by “pinning” images or videos to their own or their friends’ boards, is proving to be an ideal platform for businesses to boost brand awareness — many are already crediting Pinterest with boosting sales and revenue.
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Businesses are using Pinterest to generate traffic for their own websites. A Pinterest user who clicks on a business’s “pinned” photos will be taken directly to the site from which they originated, which could be the company’s online shop or a product page.
Small businesses and corporate giants alike are using Pinterest to display images and promote their goods and services. However, Pinterest isn’t just proving to be useful in accessing customers, but is also helping businesses gauge the demands of the public and turn them onto new ideas. Businesses actively participating in Pinterest communities and not just promoting products will find a wealth of other valuable information and resources at their fingertips.
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