Expecting fuel costs to weigh in at about $3.50 a gallon, up 15 cents over the previous forecast, she said the recent fare increases have become “less effective.” The company has apparently passed on rising fuel costs through almost 10 fare increases in the past year.
An important metric for the company — the passenger revenue per available seat mile — climbed 4 percent in February, but was lower compared to the 7 percent seen in January. “For March, bookings remain good but we are cautious,” Wright said.
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