Cisco (NASDAQ:CSCO) has just announced major software changes to its enterprise videoconferencing line, a steadily growing market for the company.
The Company is addressing shifts in the way enterprises are using video in their operations. Increasingly, in-company videos are being accessed, shared, and watched on a daily basis … and executives expect this use to scale up.
Cisco’s (NASDAQ:CSCO) revamped software intends to simplify how organizations capture video, enable end users to automatically transform video, adapt video so it can be delivered and viewed on any device or application, and analyze video such that users can easily find and navigate relevant video content. Now that’s a mouthful!
In addition, Cisco (NASDAQ:CSCO) intends to improve the ability to share video across more devices — particularly mobile devices. The top tech company is also accelerating live and on-demand video delivery across the enterprise to branch offices and remote users. Cisco will have an uphill battle as Microsoft (NASDAQ:MSFT) and Google (NASDAQ:GOOG) continue to attack the enterprise space with their video technologies.
Cisco’s (NASDAQ:CSCO) stock is trading at $15.85 today, up 0.06%. Shares are down 21.65% in one year. The stock’s trading range for the year is between $13.30 and $24.60.