A good car commercial will make us want to laugh, cry, get out and drive, or, if done very well, buy something. When car manufacturers and the creatives behind the commercials add kids to the mix, they’ve got the makings of a memorable commercial that pushes the boundaries of hilariously inappropriate, sweetly emotional, or downright funny.
Some of the best car commercials featuring kids have becoming classically viral and more watched online than on TV. We’ve put together a collection of eight of the best — old and new car — commercials featuring kids. A word of warning, some of these are best watched away from work or where others may wonder why you are laughing or worse, sobbing like a baby.
1. Volkswagen Passat: “The Force”
A little boy, costumed as Darth Vader, wanders around the house unsuccessfully using his powers from the dark side to control anything he comes across — until he comes face to face with a Volkswagen Passat and the clever dad who orchestrates the Volkswagen’s response to Darth Vader’s power from the kitchen.
2. The Smart Car and the trucker-mouth toddlers
The commercial shows how these kids possibly picked up these colorful phrases. All fingers point to mom or dad cursing when attempting to park a massive SUV in a small parking space. The Smart Car commercial’s slogan is: “Drive the wrong car, teach the wrong words.” Well done, MB.
3. Audi A6: “My dad is an alien.”
4. Nissan’s 2015 Super Bowl commercial, “With Dad.”
The commercial illustrates the life of a boy growing up with a race-driver dad. As his dad struggles and risks his life in a quest to win, his son watches much of it unfold on TV while mom worries for her husband. Dad eventually wins the big race and comes to pick his son up in the new Maxima. The commercial runs the song “Cat’s In the Cradle” by Harry Chapin, which adds an emotional factor to the commercial. On a sad and ironic note, Chapin himself was killed in a car accident.
5. Porsche 911 GT3: Car lovers are born, not made
6. Mercedes-Benz’s uncrashable campaign annoys the kids
7. Toyota’s “Loving Eyes”
8. Toyota’s squealing-in-delight little girl air acrobat
Like classics? It’s always Throwback Thursday somewhere.