Cadillac’s Escalade Sees Its MSRP Escalate

2015CadillacEscalade

It starts at more than $8,000 over the starting price of the outgoing model, but Cadillac (NYSE:GM) is counting that its 2015 Escalade SUV will pack enough standard features to warrant the price bump. When it goes on sale in April, the new Escalade will start at $71,695, before the $995 destination fee.

The retail configurator has yet to go live, but Autoblog was able to confirm with GM that the aforementioned figure is in fact accurate. General Motors also contends that the base trim for the new Escalade is actually more closely paired to the Premium trim of the outgoing model, due to the addition of more standard equipment. For 2014, the Premium Escalade will cost buyers $73,245.

The standard features on the new SUV — which come standard — include Cadillac’s Magnetic Ride Control, LED headlights and taillights, and 20-inch wheels.

For the 2015 Escalade Luxury trim, Cadillac adds 22-inch wheels, a head-up display, power fold-and-tumble second-row seats, and safety systems such as forward collision warning and lane departure warning, Autoblog reports. That trim will start at around $75,000; the top of the line Premium trim will begin at $80,195, and will add a rear-seat entertainment system, illuminated door handles, and the Driver Assist Package, which is made up of front and rear automatic braking, and adaptive cruise control.

The starting prices all reflect rear-wheel drive models, but all-wheel drive can be bought for an additional $2,600, Autoblog explains. The news comes on the heels of the reveal of Lincoln’s (NYSE:F) latest Navigator, which made its public debut earlier this week. While the Escalade comes with GM’s 6.2 liter V8, Ford has opted to drop V8 power from the Navigator lineup, and instead focus on its forced-induction EcoBoost V6. The pricing for the new Navigator has yet to be announced, it’s likely that it will come in on the lower end of the luxury spectrum, which would be consistent with Lincoln’s other new models.

Cadillac, meanwhile, has been moving upstream, playing with increasingly lofty price tags. The ELR, for example, which is built on Chevrolet’s Volt, took the auto world’s collective breath when it was revealed that it would be carrying a $75,000 price tag. It’s of little surprise, then, that the Escalade has seen its price lifted.

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