The Auto Sales Scorecard for 2014
We’ve taken a look at the top 10 best-selling vehicles in America for 2014, but that’s only a picture in a larger scrapbook. That doesn’t help tell the full sales story of a given year, in fact, it only reveals what vehicles consumers are choosing the most. But behind that, there’s a much larger world that’s constantly in motion (literally and figuratively), and other outlets have done some further digging to bring more information to light.
The good folks over at Autoblog have been busy in the last week or so crunching the numbers and putting together a solid snapshot of what the 2014 selling season looked like on paper. From F-Series to i3s, here’s how the year turned out.
Best-Selling Brand: Ford
Overall, the Blue Oval was the most popular brand in North America in 2014, despite a 1.7% slide to 2,376,841 units overall. Ford’s prowess came through especially with continued strong sales of the F-Series (though the trucks did suffer a decrease due to a new model rollout and the necessary retooling), but strong gains from other arenas (the Explorer and Escape both put in solid annual gains) kept the brand at the top. Though General Motors sells more units overall, it’s split between its four divisions.
Best-Selling Luxury Brand: BMW
Despite widespread gains throughout the luxury market, it was BMW that took the throne in 2014 in spite of a broadside attack from both Mercedes and Audi. The German marque moved 339,738 units in total for 2014, as better-than-anticipated sales of the i3 and continued strong performances of the 3 Series and X-line utilities drove BMW to a 9.85% leap over 2013.
Best-Selling Vehicle: Ford F-Series
Led by the perennial favorite F-150, Ford’s F-Series line of trucks remained the incumbent best-selling vehicle in America throughout the year. Despite a 1.3% dip, Ford sold 743,851 trucks during the year, comfortably settling above the second-place Chevrolet Silverado, which sold 529,755 units (which notably excludes its corporate twin, the GMC Sierra). The drop in Ford sales could be attributed to the release of the 2015 model, which made up a small portion of the truck’s product mix in December as buyers hold out for greater model availability.
Best-Selling Car: Toyota Camry
Toyota’s engineers gave the Camry a needed kick in the pants for 2015, after renewed efforts from around the industry to reinvigorate the midsize sedan. The effects have been quite apparent; the sportier, bolder look has driven sales of the Camry considerably, with 428,606 moving off dealer lots over the course of the year, good for a 4.9% increase year-over-year. In the logjam that is the midsize sedan market, this year the Camry came out on top.
Best-Selling CUV: Honda CR-V
The Honda CR-V was having a hell of a year. Then the 2015 mid-cycle refresh hit showrooms and sales went wild, becoming the fourth best-selling vehicle in November (for a 37.7% surge) behind the three pickup trucks. That momentum carried over into December with another 12.6% surge, and helped the CR-V ultimately post a 10.2% increase in 2014 over 2013. In all, Honda sold 335,000 CR-Vs last year.
Best-Selling Minivan: Chrysler Town & Country
With the Dodge Caravan bidding adieu, the Chrysler Town & Country has shown that it’s more than able to fill in the empty space. Chrysler sold 138,040 units of the van (versus about 134,000 for the Dodge), good for a 12.9% surge in sales over the 2013 calendar year. This ranks it ahead of Honda’s popular (though pricey) Odyssey, the new Kia Sedona, and the Toyota Sienna, as crossovers and SUVs continue to fill the niche carved by the venerable minivan.
Scorecard: Muscle Cars
There’s no better example of a good old-fashioned hometown rivalry than that of the American muscle cars. The three have all seen some significant happenings over the past year; the Mustang was redesigned completely, the Camaro got a new Z/28 edition, and the Dodge found its inner Hellcat.
Here’s how they stacked up for 2014:
- Chevrolet Camaro: 86,297, up 7.1%
- Ford Mustang: 82,635, up 7.1%
- Dodge Challenger: 51,611, up 0.3%
Scorecard: Midsize Sedans
Despite the influx in sales for trucks and SUVs in 2014, America’s beloved midsize sedan market also flourished. The Toyota Camry remained the best-selling non-truck or SUV vehicle, but the others were close behind. Here’s how the leaders in the segment stacked up last year:
- Toyota Camry: 428,606, up 4.9%
- Honda Accord: 388,374, up 5.9%
- Nissan Altima: 335,644, up 4.7%
- Ford Fusion: 306,860, up 3.9%
- Hyundai Sonata: 216,936, up 6.5%
Scorecard: Pickup Trucks
Low oil prices lured consumers back to large trucks and SUVs, and automakers nationwide were better for it. If you’ve been following along, you’ll know that the usual suspects stayed pretty much in place throughout the year. But if you’re just joining us, here’s how things turned out:
- Ford F-Series: 753,851, down 1.3%
- Chevrolet Silverado: 529,755, up 10.3%
- Ram Pickup: 439,789, up 23.6%
Scorecard: Leaders in Volume Gains
The biggest growth didn’t come from the biggest companies. In fact, Maserati sold just shy of 13,000 vehicles for the year, but that was enough to log a rate of growth of 171%. Subaru broke the 500,000 vehicle barrier in the U.S. for the first time, and even struggling Mitsubishi was able to put up some positive numbers.
- Maserati: 12,943, 171.5%
- Jeep: 692,348, 41.2%
- Ram: 469,139, 27.5%
- Mitsubishi: 77,643, 24.8%
- Subaru: 513,693, 21.0%
Scorecard: Leaders in Volume Declines
On the other hand, the year wasn’t so good for everyone. Some brands struggled maintain their post-recession momentum, for various reasons.
- Mini: 56,112, down 15.6%
- Volkswagen: 366,970, down 10.0%
- Volvo: 56,366, down 8.0%
- Jaguar: 15,773, down 7.0%
- Cadillac: 170,750, down 6.5%
You can see Autoblog’s full report here.
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