Chevy’s New Hatchback Ad Sparks a Rumble with Ferrari

General Motors Co.’s (NYSE:GM) Chevrolet brand knows how to put out a good commercial, and it has proven it once again with its new ad for the 2014 Chevy Spark EV.

In the new commercial, Chevrolet’s little bubble of a vehicle takes Ferrari’s 458 Italia head-on, going so far as to say it posts a higher torque figure than the Italian sports car. And it isn’t lying, thanks to its 400 lbs/ft posting. In comparison, the Ferrari’s torque is rated at 398 lb/ft — reflecting a small discrepancy, but one that makes all the difference in the advertising world.

Still, the 458 also has some prettier features, too. The 458′s V8 with 570 horsepower allows it to go from 0 to 60 miles per hour in a mere 3.0 seconds while it takes the Spark EV 7.6 seconds.

For now, the Spark’s sales are limited to California and Oregon, but the U.S. automaker is hoping that with the advertisement’s success, and the assertion that electric propulsion really is for everyone, the 2014 spark can successfully find new roads.

The U.S. automaker is also hoping that its new Chevy Spark can drive in as much sales success as the previous generation did. We learned last month that after only 12 months in the U.S., the Spark was credited with 26,869 sales, surpassing the carmaker’s estimates by more than 35 percent.

Although Chevy has already seen significant success with its Spark in other auto markets, the vehicle was only introduced in the U.S. last year with low expectations due to U.S. consumers’ proclivity to go for their full-size beloved pickup trucks and SUVs. But the Spark effectively exceeeded expectations, and that may be why Chevrolet is so eager to kick off a gutsy marketing campaign for its 2014 Spark.

While the current generation’s Spark asking price starts at $14,563, the 2014 Spark will be begin its offering at $19,185. It won’t be available in quite the number of hues customers have grown to enjoy with the current Spark, but GM is confident that its new torque promise will make up for it.

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