Ford Motors’ New Technology

Part of Ford’s (NYSE:F) new Sync technology is a voice-activated system which will read text to you while driving. This feature is already installed on all model 2012 Ford vehicles with the exception of the Ranger. It syncs with phones and alerts users when they receive text messages, reads them out loud and allows users to respond with a selection of standard pre-written messages without taking their hands off the wheel.  It uses a Bluetooth connection.

2009 study from the Virginia Tech Transportation Institute found that texting while driving increased the risk of a truck getting into an accident by more than 23 times. As soon as this week the accident reducing technology, will be made available as an upgrade to Sync vehicles that are model 2010 or later. In order to install the capability, owners can download the upgrade from the Ford Sync site onto a USB drive.  Mark Porter states older Ford (NYSE:F) vehicles that have Sync will soon be able to make the update as well.

“One factor in the slow adoption is that not many phones integrate with text-to-speech features like Ford’s (NYSE:F). So far BlackBerry phones are the most notable devices compatible with the technology required. Some Android phones also support the technology. iPhones do not,” according to Mashable Business.