Ford to Sink SYNC Into 3.4M More Vehicles

Ford Sync III

Ford (NYSE:F) will be adding its SYNC AppLink to 3.4 million more vehicles that are currently on the road, the company reported on Friday. News of the free upgrade comes just ahead of the giant CES trade show in Las Vegas, where Ford will presumably be displaying a SYNC-related product next to its solar-powered C-Max concept.

The SYNC update will be pushed out to all Ford vehicles dated from 2010 or newer and will allow the drivers to use iOS and Android apps by means of voice control so they do not have to pull their attention away from the road. The system is already in place on more than 1 million vehicles, according to the company

SYNC currently supports about 60 different apps, such as NPR, Spotify, Pandora, and Glympse. ”Ford was first to bring affordable and widely available advanced connectivity features to the market starting with SYNC, putting Ford firmly on the map as a technology company,” said Raj Nair, group vice president for global product Development at Ford. “With the rapid pace of mobile and digital innovation, our goal is to move the bar yet again, leveraging emerging technologies and the flexibility of the SYNC platform to enhance the ownership experience for customers.”

“Ford’s ultimate goal is to use connectivity and digital to transform every aspect of the ownership experience, and to build the foundation for future mobility initiatives,” the company said in its press release. Jim Farley, executive vice president of global marketing, sales, and service, and Lincoln, added that ”the opportunity is much bigger than just in-car technology — it’s now about connecting the vehicle to a larger ecosystem leveraging ‘the Internet of things.’ We are creating a seamless and immersive experience for customers that begins with their first visit to our digital sites and continues throughout their ownership experience.”

Through Ford’s open developer’s portal, Developer.Ford.com, customers will have increasing access to various SYNC-enabled applications “to enhance the driving experience,” per the automaker.

“We remain laser-focused on creating connected experiences our customers want and value, providing solutions specifically tailored to their individual needs and to market conditions,” Farley said.

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