Ford’s Focus Retains Its Seat on the Global Nameplate Throne
A 16 percent surge in registrations has helped Ford’s (NYSE:F) Focus retain its title as the best-selling nameplate in the world, according to Ford’s recent analysis of the latest Polk global vehicle data for January to September of last year, buoyed by 303,000 registrations in China alone, making the Focus the best-selling passenger car nameplate in the country.
The Fiesta compact also fell within the top five, giving Ford two of the five top slots for the best selling nameplates. All told, the Focus saw 856,587 registrations worldwide during the denominated period; China’s standalone growth was an 85 percent gain year-over-year.
“Our success with Focus serving more and more customers around the world underscores the strength of our One Ford plan,” said Jim Farley, Ford executive vice president of global marketing, sales, and service and Lincoln, in Ford’s press statement. “We remain absolutely committed to developing a full family of vehicles that, like Focus, offer outstanding quality, fuel efficiency, safety, smart design, and value.”
According to Ford, buyers of the Focus “cite the vehicle’s exterior styling and generous level of equipment as key reasons for their purchase.”
Combined with the Fiesta, the two cars racked up 1,402,555 vehicle registrations worldwide from January through September of last year; while the Focus dominated China, the Fiesta was the best selling nameplate in Europe, which although is still struggling relative to China’s sales machine, is not an insignificant market.
Cars.com prodded Ford for further details, and about Ford’s recent spat with Toyota about which company actually held the title previously, but Ford sales analyst Erich Merkle told the website that the automaker is “not allowed to provide data on our competitors.” Polk, reportedly, did not respond to comment.