According to an email GM North America President Mark Reuss sent out to GM customers, seen by Bloomberg, the Employee Discount Program will now apply to employees’ aunts, uncles, nieces, and nephews. “We’re building the best cars and trucks in our history — and have the awards to prove it,” Reuss wrote in the email. “Now, we’re proud to be able to share even greater savings on these amazing vehicles.” Reuss is one of the GM executives tapped as a possible replacement for CEO Dan Akerson.
The average rebate amount also rose $787, to $3,355 per vehicle. According to calculations from Bloomberg, the average discount that GM employees and their family members receive is 6.8 percent off the sticker price, which reflects a 2.2 percent increase in the discount.
On Tuesday, General Motors revealed that its September sales fell 11 percent from the year-ago period. The auto industry as a whole declined 4.2 percent, the first fall in almost two years. GM sold a total of 187,195 vehicles in the month, with rival Ford (NYSE:F) closing the gap between the No. 1 and No. 2 automakers in the U.S., posting a sale of 185,146 vehicles.
Despite that slump, General Motors has a fleet of new vehicles that have been performing excellently in studies from J.D. Power & Associates and Consumer Reports. Eight of the new GM vehicles had the fewest problems in their segment in the J.D. Power annual initial quality study done in June, which was the best performance in the industry.
Consumer Reports gave the Chevrolet Silverado its highest rating among pickups, although reported supply issues have led to a shortage. General Motors is apparently selling the Silverado and GMC Sierra pickups faster than it can make them, although those vehicles weren’t enough to make up for losses faced in September.
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