GM Ohio Plant Gets New Life While GMC Canyon Returns
In another time and set of circumstances, a failed General Motors (NYSE:GM) plant in Ohio finding new life as a Chinese auto glass factory would represent the end of an era. However, the announcement that Fuyao Glass Industry was bringing back an old GM plant to the tune of 800 hundred jobs for Moraine, Ohio served as another reckoning of the intricacies of today’s global auto industry.
The Associated Press reports Fuyao signed a deal with owners of the GM site that once employed 4,000 workers. The Moraine location shuttered in 2008 amidst the collapse of the auto industry and GM bankruptcy. According to the Press, the strategic location of the site, with its proximity to so many auto manufacturers, contributed to Fuyao’s decision to repopen the plant and invest $200 million in the project. Ohio officials told the news agency the 800 jobs would materialize within the next three years.
GM has been gearing up for the company’s annual showcase at the North American International Auto Show (or, NAIAS) in Detroit. The automaker’s successful launch of the 2014 Chevy Silverado and GMC Sierra has only been one chapter of the truck story GM plans to write. Headed for the Detroit auto spectacle opening to the press January 13, 2014 is the GMC Canyon thus far only teased in promotional events.
A companion to the Chevy Colordado, the GMC Canyon is aimed at revitalizing the midsize pickup segment that has been dormant for U.S. auto consumers. GM will unveil the 2015 Canyon at the Detroit auto show in hopes of finding an audience hungry for a pickup but hoping for something lighter and more efficient than the Silverado and Sierra, the Detroit News reports.
GM will use the new midsize trucks to meet increasing fuel efficiency standards. Ford (NYSE:F) is also working to revamp its F-Series lineup in hopes of pulling off a similar feat. A redesigned F-150 said to be 700 pounds lighter that the current model is expected to emerge from behind the curtain at the Detroit auto show.
The difference between the modern auto industry and that of pre-recession times is clear. Detroit automakers must adapt in order sustain the comeback the industry has enjoyed. For the ex-workers at shuttered auto plants in the Midwest, the revival works under any company banner.
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