Is Ford Going Overboard With This Mammoth Mustang Bash?
The iconic Ford (NYSE:F) Mustang will celebrate its fiftieth birthday during Easter Week 2015 ,and the automaker is making sure the muscle car’s party is one for the ages. Scheduled just before the 2015 Mustang goes on sale, Ford’s multi-pronged birthday bash will feature racing and partying for car enthusiasts everywhere as the automaker builds the hype machine for the next generation of its muscle car.
Ford and the Mustang Club of America announced the celebration will take place simultaneously at the Las Vegas Motor Speedway and the Charlotte Motor Speedway from April 16 until Easter Sunday, April 20, 2014. Mustang lovers can meet up in numerous cities across the country to drive in teams to Vegas and Charlotte, both of which will host exhibits, performances, and drag racing festivities.
The Ford Mustang made its debut on April 17, 1964, at the World’s Fair in New York, which will make its fiftieth birthday on the second day of this extended party. With the first sneak peek at the 2015 Mustang planned for December 5, Ford is planning a six-month-plus hype festival for the redesigned muscle car that has been its signature vehicle. There is a considerable amount of pressure on Ford to deliver with the new Mustang.
Sources familiar with the revamped Mustang told Reuters Ford has spent hundreds of millions of dollars on the ground-up redesign of the 2015 Mustang. Industry experts are expecting a Mustang that is lighter by at least a hundred pounds, making it more efficient and better for driver handling. In effect, the new Mustang is thinking beyond its legacy of American muscle.
Ford is hoping for the type of global appeal many of its cars offer. General Motors (NYSE:GM) has found huge success with the debut of its seventh-generation Corvette. The 2014 Corvette Stingray has wowed critics and consumers to the point where it’s become a feather in the cap of the General Motors brand.
Ford investors hope the 2015 Mustang will answer the automaker’s Detroit rival. Though the Chevy Camaro is the natural counterpart of the Mustang when viewing the General Motors product lineup, the Corvette is the one car that differentiates Chevy from the rest of the pack. For Ford, that car is the Mustang. Its December 5 debut followed by six months of hype — including a five-day birthday celebration ending Easter Sunday — ought to get the blood pumping in the veins of car lovers and investors everywhere.
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