Is the Ford Tremor Primed to Fly Off the Lot?

Source: Ford Corp.

Ford (NYSE:F) will release the 2014 EcoBoost-powered Tremor sport truck this fall, which is being described as a “street truck” or “sport truck.” The price of the Tremor will be less than the $45,000 price tag for the Ford F-150 Raptor — Ford’s flagship “work truck.”

The idea of the “street truck” began in 2011 when Chrysler, owned by Daimler AG, realized that there was interest in a fancier version of the Ram Tradesman — a work truck. Chrysler then added 20-inch diameter wheels and body-color bumpers to the Ram Tradesman, which was already configured with a Hemi V-8, spray-in bedliner, and tow equipment.

The truck was named the Express and the goal was to keep the truck affordable, priced at a base of $24,945. Ram spokesman Nick Cappa describes the truck as ”Flying off the shelves.” Ford, however, decided to take the Tremor in the other direction and focus upmarket. Regardless, the two trucks appear to be in direct competition with one another.

The Tremor will have a regular cab, short bed set-up which should seem right at home with truck enthusiasts. The big difference is that the Tremor will have bucket seats rather than the usual bench seats found in the majority of trucks.

Although Ford has yet to release the exact details of the Tremor’s price, the truck is described as being a well-equipped, upscale model showcasing the EcoBoost V-6. Ford describes the truck as being for consumers who want V-8 power, but with better mileage. The EcoBoost V-6, rated at 365 horsepower and 420 pounds-feet of torque, will likely have similar MPG as the F-150 loaded with the EcoBoost V-6, which gets 18 MPG in combined city/highway driving.

The Tremor will still be powerful enough to tow more than 8,000 pounds, and it is loaded with with the same suspension as Ford’s other F-150s. It will also be available with rear-wheel or four-wheel drive — both with electronic locking differential standard.

Look for the competition between the Ford Tremor and the Ram Express to heat up later this year.

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