May’s Slowest Sellers: 10 Cars That Struggled to Find New Homes
According to Kicking Tires, the blog of Cars.com, the average time it took to sell a new car in May was 61 days, compared to 56 in April. That’s flat with the same month last year, when it also took 56 days to move a new car; it’s also more than the 51-day average for the month of March. There were some changes to the lineup month over month, but it was largely similar models that crept along at a slow pace through the hot sales month of May.
Generally, with cars that sell at a slower rate, dealers are more likely to negotiate and bargain down for the sake of clearing out the inventory. With most of the cars on this list, though, that may not mean too much to the average consumer.
“For the fastest sellers, we only list vehicles that pass a certain threshold of sales in order to weed out limited editions, ultra-high-performance cars and others that might skew the numbers or otherwise inaccurately portray popularity,” Kicking Tires reports. “To highlight all slow sellers, slowest sellers have no such threshold.”
Here are the 10 vehicles that took the longest to sell in the month of May.
10. Infiniti Q60 convertible, 158 days
With an average time of 158 days sitting on dealer lots, the Infiniti (NSANY.PK) Q60 convertible was the 10th slowest-selling vehicle during May, as April’s 10th-place finisher (the Mini Paceman) disappeared from the list entirely. The Q60, like its hardtop brother, hasn’t been updated to the new design language from Infiniti, perhaps contributing to its slower-selling nature. Convertibles are generally slower movers in the first place, which wasn’t helping the Q60′s case here.
9. Mitsubishi Outlander, 159 days
The Outlander was meant to be a bid for Mitsubishi to gain traction in the U.S. market and around the world, but domestically, things have fallen somewhat short. It’s rather efficient for its class and offers a pretty good value but otherwise doesn’t bring much to the table that one can’t get in a competing vehicle for a better price or with more features. Despite a new face, the Outlander already looks dated next to its competitors, and it spends around 159 days on the lot before being taken home — up from April’s 141 days.
8. Chrysler 200 convertible, 166 days
Joining the slowest-selling list for May is the Chrysler (FIATY.PK) 200 convertible, with a wait time of 166 days. Chrysler’s 200 line has long struggled to compete against its comparable rivals, the convertible especially so. The topless model has seen sales suffer so much, in fact, that new Chrysler parent Fiat won’t be bringing the model back with the 2015 redesign, the sedan version of which is now arriving in showrooms.
7. Infiniti Q60 coupe, 169 days
The Infiniti Q60 coupe, like the convertible, is a gorgeous car but hasn’t undergone the cosmetic update that the Q50 sedan and much of Infiniti’s lineup have. This could suggest that buyers are holding out for the updated model given the coupe’s 169-day average sell span (up from 157 in April); it’s also starting to look a bit dated against its competition. It’s likely that once the Q60 coupe adopts the new face of the Q50, that time period will plummet dramatically.
6. BMW 640i xDrive convertible, 171 days
With its titillating engine and its knee-weakening good looks, the BMW 6 Series might be among the most compelling gran touring cars on the road. The convertible model, which starts at a not unsubstantial $83,200, struggled to move during May (particularly when equipped with BMW’s xDrive AWD system), resulting in an average sell-through time of 171 days — faster than the M6 coupe, but not entirely unsurprising given the limited market that the powerful droptop caters to.
5. Jaguar F-Type, 172 days
The Jaguar (NYSE:TTM) F-Type is among the most exciting performance coupes on the road today but has nonetheless had some trouble finding its buyer base over the past couple of months. The cheapest — before taxes, delivery, and options — F-Type available starts at a lofty $65,000, which prices it out of most people’s vehicular budgets and in turn damages the car’s sales volume. The F-Type sits on dealer lots for about 172 days before being purchased, though some of its variants sell even slower.
4. BMW M6 coupe, 187 days
If the 640i convertible was a hard sell, the $100,000-plus BMW M6 is even harder solely due to its prohibitive and exorbitant price tag. You do get 560 horses under the hood and it one of the most thrilling rides on the road if you can afford such a thing, but few people can, and as a result, the M6 spends about 187 days in limbo before a new buyer takes it home. The M6 coupe bumped out the M6 convertible from April, which was running a 143-day rate at the time.
3. Jaguar F-Type V8 S, 201 days
The Jaguar F-Type V8 S is the range-topping model in the F-brand lineup (for convertibles, anyways) and as such, appears to be often skipped over in favor of the higher-performance coupe V8 R. It’s a steep proposition at $92,000 but still falls $7,000 below the R. Buyers seem to be under the impression that if you’re going to buy a Jaguar coupe, it’s all about going big or going home. The V8 S spends about 201 days on the lot before sale, while the R didn’t even crack the top 10.
2. Audi TTS, 220 days
The Audi (VLKAY.PK) TTS once suffered a sort of middle-child syndrome: it wasn’t as fast as the TT RS (which is no longer available), but it’s definitely quicker than the base TT. Therefore, buyers seem to be swaying one way or the other, as high-end performance can now be acquired with the S5 and RS5, Audi’s other high-performance coupes. The TTS, which is new to the list since April, spends a hefty 220 days on dealer lots before finding a new owner.
1. Jaguar F-Type S Convertible, 236 days
Moving up from the No. 7 spot in April, the No. 1 slowest-selling car for May was the Jaguar F-Type S convertible, at 236 days. The F-Type S summons 380 horsepower from a 3.0 liter supercharged V6, capable of catapulting the roadster to a top speed of 171 miles per hour. However, buyers seem to be more interested in the range-topping F-Type S V8 and its 186-mile-per-hour top speed, leaving the mid-range F-Type S on the lots. For Jaguar, the hardtops seem to be the drivers for the new models, and the convertibles have suffered as a result.