We’re already aware that James Bond, played by actor Daniel Craig, will climb behind the wheel of an all-new Aston Martin DB10 for the next installment in the series, called Spectre. But what nobody expected was that the movie’s villain, who has yet to be identified, would square off with Bond in a vehicle equally, or perhaps even more, fierce.
That fierceness will hit the silver screen in the form of the Jaguar C-X75, a concept car that was originally revealed at the 2010 Paris Auto Show, and unfortunately has no plans for production. But according to reports from Autocar, the 850-horsepower hybrid Jaguar sports car will actually see rubber hit pavement in the new James Bond film. The main difference between the concept version and the model that will be seen on the screen? The production car will use a supercharged 5.0-liter V8 engine, rather than original hybrid motor configuration.
As far as we at The Cheat Sheet can tell, these two cars — the DB10 and the C-X75 — mark the first time that concept cars will be used as the primary vehicles in a James Bond film. The series is famous for its use of rare and exceptional vehicles from the world’s top auto makers, but ‘Spectre’ will take the extra step of including non-production models. While past films have used product-placement deals with manufacturers as a way of advertising, Jaguar and Aston Martin are apparently taking a different approach.
Though the two featured vehicles are concepts, and won’t be available for public sale, Jaguar and Aston Martin are likely betting that consumers will be energized enough by seeing them in action to spur sales. And they aren’t the only ones. Other auto makers are taking their ideas to the big screen to get their fans in a frenzy, and it looks like it’s working.
Another big-time Hollywood film franchise that relies heavily on deals with car companies is Transformers, which actually puts many vehicles into starring roles as main characters, in a sense. One company that has really been able to put in some screen time is GM, which had concept models of both the Camaro and Corvette Stingray featured in this past summer’s Transformers 4: Age of Extinction.
Though it’s too early to tell what Chevrolet and GM will be able to do with the information they learned from Transformers 4 — whether it be a spike in sales of those respective models or otherwise — it’s clear that concept cars are finding their way into places where a lot of people will see them in action. Does this signify a shift in industry trends? After all, most concepts usually go on display for the masses at the world’s top auto shows. But even at those auto shows, those cars are only being seen by several thousand people. When they’re put into Hollywood blockbusters? They’re seen by millions.
From strictly a numbers perspective, it makes sense. And it appears to have worked to some extent for GM in the past. Though the Camaro concept proved to be a hit in Transformers 4, that was the second time that Chevy and the Transformers franchise had teamed up. In 2007, a fifth-generation Camaro concept stole the stage as well, which was a full two years before the car actually hit the market. That appearance helped Chevy garner enough excitement from consumers to make the fifth-generation Camaro — which had been out of production for five years at that point — a hit.
Now, it’s unclear if Jaguar and Aston Martin are banking on seeing a huge return from their investments in the Bond franchise, but it’s safe to say that car enthusiasts are excited to see the DB10 and C-X75 in action. Of course, that excitement won’t result in actual production models of either vehicle, but it will get consumers checking out dealerships and each company’s websites to see what is available.
Taking concepts to the big screen is a fairly simple, yet ingenious concept. People like seeing cool cars in action, and auto makers reap some benefits from it. Spectre looks to be the next big film to get such treatment, but it likely won’t be the last.