Tesla Superchargers Don’t Heed ‘Don’t Mess with Texas’ Warning
The Lone Star state may be warning Elon Musk “Don’t mess with Texas” thanks to its newest Tesla (NASDAQ:TSLA) sales ban, but Musk doesn’t exactly seem to be running scared. In fact, his company just recently erected a new Supercharger station right on Texas grounds, conveniently halfway between Austin and San Antonio and behind the San Marcos Outlet Mall.
YNN reports that the Supercharger is the first of its kind in Texas, marking just one more benchmark in Tesla’s ultimate goal of constructing charging stations that span the nation’s roads and thus allowing Model S drivers to make coast-to-coast road-trip plans without having to worry about an uncharged sedan.
As of now, there are 18 Superchargers across the country, clustered mostly on both the West and East Coast. But this new charging station, smack-dab in the heart of Texas, proves that more and more Superchargers will soon make an appearance, whether U.S. states agree with Musk’s selling techniques or not.
Musk has his eye on Texas because the Lone Star state was the first of its kind to ban sales of the Model S within its borders. Texas lawmakers don’t like that Musk has removed the middlemen in the car-buying experience; the electric vehicle maker instead sells it product directly to consumers.
Yahoo explains that no car dealers means no commission for employees and uniform prices at every store. Musk told the website that this system takes the negotiation process out of the experience and keeps dealers from being “prejudiced against electric cars” because they’re historically harder to sell. Musk said to Yahoo: “It takes them at least twice as much effort to sell someone an electric car and to educate them as to why an electric car is good. And so if we were to go through the traditional dealer path, the result would be a disaster.”
Musk would rather his consumers come right to the 50 Tesla stores he plans on opening within the next year. He is confident that the Model S’s recent outstanding review by Consumer Reports and strong rating by the National Highway Safety Traffic Administration will be enough to convince consumers that the $70,000 sedan is worth its selling price, all negotiations aside.
Unfortunately for the South African native, Texas doesn’t like that idea — and neither does North Carolina, Colorado, and Virginia, all states that reportedly have similar anti-Tesla legislation pending, according to the Yahoo report. Musk will undoubtedly need to alleviate this increasing state backlash through some kind of compromise, but it is still unclear what road he will go down.
For now, the company will revel in the successful construction of more Superchargers. It reportedly takes these stations less than one hour for a full charge, and the service is free for Tesla owners. YNN reports that state leaders believe Tesla vehicles could one day be as common as cell phones, but for now, the Palo Alto, California-based company is only focusing on the present — even though its future looks pretty bright, as well.