The Build-Your-Own Ford GT Configurator Has Arrived
Everyone has been eagerly anticipating the arrival of the twin-turbo, Gorilla Glass-equipped Ford GT, and even though very few of us will ever be able to afford the damn thing, at least Ford has found a way to let us build our own.
For wealthy individuals, April 13 is the day when wanting turns into ordering, as Ford finally gave the world’s most elite auto enthusiasts the chance to submit their applications on the FordGT.com website. Ford Performance put together a unique, customer-focused experience too, all in the hopes of better selecting potential buyers for the new supercar. Once selected, pre-approved applicants will be allowed to work with Ford’s new “GT Concierge Service,” as they get treated to a personalized purchasing experience like no other.
“The purchase process for the Ford GT is as unique as our all-new supercar,” says Henry Ford III, global marketing manager for Ford Performance. “We understand GT customers are strong ambassadors for Ford Motor Company, and we look forward to providing them a service as distinct as the car itself.”
To date, the Ford GT remains the most advanced Ford production vehicle ever created, and features the latest innovations in lightweight aerodynamics and EcoBoost turbo engine technology. According to Ford’s press release, applicants will have an opportunity to “identify their preferred Ford dealership in GT-approved markets and, if approved, will complete their purchase with the help of their dealer and the new Ford GT Concierge Service.”
Applications are being accepted globally, and once contacted by a concierge, potential buyers will be provided with a custom tailored experience that meets their needs during the ordering and delivery processes, and for years of ownership as well. The new Ford GT website also offers a custom configurator that permits anyone to build a virtual GT. This means that enthusiasts can tap into numerous combinations of color configurations, wheel choices, lug nut options, and interior themes, and then share their custom build with the world via social media.
As of now, eight exterior colors are available, along with seven different stripe colors (if so desired), an array of brake caliper colors, and interior options that can either complement or contrast with the paint job. Pricing for the Ford GT is still expected to be somewhere around the mid-$400,000 mark, excluding destination and delivery, and with production levels being limited to just 250 units per year, demand for the car will like be extremely high.
Ford says that it is hoping that the initial ordering period will cover the first two years of production, and guarantee that the initial run of 500 vehicles will have dedicated homes thanks to this streamlined ordering process.
So while most of us will never have the privilege of ever owning or driving a GT, the web-based configurator at least gives us the opportunity to build the Ford of our dreams free of charge. Go ahead and give it a shot.