What the Ram Rebel 12 and Longhorn ‘Ram Rodeo’ Will Bring in 2018
With the 2019 Ram 1500 lighting up the sales charts and consumers spending more on pickups than ever, it’s easy to understand why special edition trucks continue coming out. Basically, automakers will keep pushing them upscale until the market tell them to stop.
Two special editions of the 2019 GMC Sierra are already on the way, and in late September Ram introduced two of its own. The first, a more premium and tech-heavy version of the standard Rebel, targets the off-road consumer. A week later, we saw the release of a luxurious heavy-duty model fit for towing: the 2018 Longhorn Ram Rodeo.
Here’s a close look at what both trucks will bring upon their release in the final months of this year.
Longhorn Ram Rodeo trailering and engine choices
While delivering luxury is a primary goals of this truck, its standard trailering equipment checks the boxes in the work department. Longhorn Ram Rodeo’s fifth-wheel/gooseneck trailer prep package will feature a bed-view camera for views of the hitch point. A special rear-air suspension serves to add comfort to the ride and assist in leveling loads when towing a trailer or hauling.
Crew Cab and Mega Cab models (two- or four-wheel drive) will be available and come with Ram’s 6.4-liter Hemi V8 standard. The 6.7-liter Cummins turbodiesel engine is an option.
Ram Rodeo exterior and interior design
From the all-caps Longhorn on the tailgate to side badging, there will be no mistaking what truck you’re driving. Six colors are available (pictured is Walnut Brown) and it will come with body-colored bumpers and side-steps.
On 2500 and 3500 single-wheel models, 20-inch wheels with optional painted pockets come standard. Ram Rodeo 3500 dually models get 17-inch polished aluminum wheels. A Mopar bed step and Ram skid plate offer more functional and visual accents to the exterior.
Inside, the Ram Rodeo goes all-in on the Southwestern theme. From a suede headliner to leather seats with contrast stitching and Longhorn patches, it’s about as luxurious a heavy-duty truck as you’ll find on the market.
Ram says it will have this model in dealerships in the fall. The 2500 model starts at an MSRP of $62,485, while the 3500 starts at $72,955.
2019 Ram 1500 Rebel 12
With its off-road 1500 model already attracting an audience, Ram decided to take the interior to another level, and the result is the 2019 Rebel 12. This full-size pickup brings all the off-road capability of the standard Rebel. That means a factory lift, 33-inch tires, Bilstein shocks, skid plates, and tow hooks all come standard.
On the interior, you’ll find most of the upgrades, including a leather-trimmed interior, heated front seats, and metal speaker grilles with Radar Red trim.
Meanwhile, Ram says the Harmon Kardon audio system is the best to ever make its way into a truck. It features 19 speakers, a 10-inch subwoofer, active noise cancellation, and a 900-watt amp with surround sound.
The other major upgrade is the brand’s latest UConnect 12-inch touchscreen display. It comes standard with navigation and SiriusXM 360L while featuring split-screen capability and customization.
Ram says it will have the Rebel 12 in dealerships before the end of 2018. It will start at $48,685 (including destination), which is about $3,000 more than the standard Rebel.
Compared to the 2019 GMC Sierra AT4, which offers a similar upscale off-road package, Rebel 12 will come in a few thousand dollars cheaper when equipped as a crew cab with a V8 engine. Looking at the two interiors, it would appear Rebel 12 has the edge.