Target announces free shipping for the holidays with no minimum purchase, plus a gift giving service that happens over email.
Target announced its plans for the 2017 holiday season, including free shipping and the ability to send gifts via email. The retail giant also will pause the “Christmas creep” by focusing more on Thanksgiving merchandise in the coming weeks.
Free shipping on Target’s website with no minimum purchase starts Nov. 1.
Shoppers can send gifts via email. Recipients can enter their shipping address, change an item’s size or color, or pick something entirely different instead.
The retailer introduces “GiftNow,” a service whereby shoppers can send news of a gift via email. The recipient can then open the email and enter a mailing address for delivery of the item. If the recipient is not interested in the gift, no problem; there is the option to exchange the item for something of the same price or a gift card.
To give a gift using the service, website users would click on the GiftNow button displayed with a given product. Recipients would also be able to change the color or size of the gift, when applicable.
Target offers 1,700 items priced under $15, along with $1 stocking stuffers.
In addition to GiftNow, the retailer announced it is featuring nearly 1,700 items under $15 as suggested holiday gift ideas. These include grooming sets for men, stationery for women, and stocking stuffers for $1. These items will be featured in a dedicated section of the Target website as well as in designated spots in main store aisles and key departments.
The retailer will also likely offer sales less frequently this year. In the past two years, it had offered “10 days of deals” promotions. Rather, this year it will host sales on weekends in various categories starting in mid-November. Promotions featured will include the “introduction of new in-store experiences, including interactive photo opportunities and festive giveaways,” Target announced.
Target will avoid what it calls the “Christmas Creep.”
How often do we hear people complain that the Christmas decorations seems to appear in stores earlier and earlier? The retailer plans to better recognize Thanksgiving by offering related merchandise and easing in holiday promotions more slowly this year.