5 Items from Chip and Joanna Gaines’ Fall Collection That Totally Missed the Mark
Usually, everything Chip and Joanna Gaines touch turns to gold. From their farmhouse chic renovations on HGTV’s Fixer Upper to their home decor lines, they seem to always know exactly what their customers want.
While their Hearth & Hand with Magnolia line at Target and collections from their Magnolia brand are typically beloved by all, they’ve had a few misses that just don’t live up to their fans’ expectations. Here are 5 items from the Gaines’ fall 2018 Magnolia collection that totally missed the mark.
1. Birch log bundle
These birch logs certainly look cozy, wrapped up in a neat little bundle. They’re perfect to use for lighting up your fireplace on a crisp, fall night, or even as an accent piece of decor. There’s just one little thing: These are literally just logs, and they’ll cost you $24.
René Dekker of René Dekker Design Limited said exactly what we were thinking: “I’m not sure I would buy a bundle of sticks for that price.”
“You see so many stores come out with a set of birch logs around this time of year,” he added. “I always think about how you can get this for free in someone’s yard.”
2. Wooden measuring spoons
Measuring spoons are a kitchen essential. This is especially true in the fall, when you’re likely to be baking up sweet treats to enjoy as the weather gets cooler. So, yes, we can understand why Chip and Joanna would include these aesthetically pleasing tools in their fall collection.
We’re predicting, however, that they’ll end up on display in your kitchen more than you’ll actually use them. The wooden nature of these $26 spoons means you’ll have to give them special care, meaning you’d probably spend more time hand-washing your measuring spoons than enjoying your baked goods.
Morgan McBride, a home and DIY expert at Charleston Crafted, agrees: “The fact that they are hand-wash only makes them super impractical for any sort of regular use.”
3. Glossy black lamp
Don’t get us wrong, we think an all-black lamp can be super trendy and provide a modern touch when mixed with the right decor. Chip and Joanna were headed in the right direction, but managed to miss the mark with this one.
Not only is this simple lamp a whopping $128, but the glossy nature of it makes it look way cheaper than it’s worth. “This looks like an ’80s thrift store lamp that’s been spray-painted black,” McBride described. “I don’t think that the glossy finish is trendy, especially not for $128.”
4. Wheat bundle
For their fall 2018 collection, Chip and Joanna are really into wrapping up items you could find outside and calling it decor. Sure, this $32 wheat bundle fits their “farmhouse” vibes. But Alessandra Wood, director of style at Modsy, thinks they got it wrong with this piece.
“Leave the wheat for the field,” Wood recommends. Instead, she thinks potted plants are the way to go. “Living plants are a better option as they add life to your space and purify the air.”
5. Script signs
While we can see where Chip and Joanna were going with these $32 “grateful” script signs, the experts have spoken: been there, done that. According to Emily McCrary-Ruiz-Esparza, a brand editor at House Method, “Word art as decor is truly on its way out.”
Another expert, Drew Henry (founder of Design Dudes), couldn’t agree more. “These script signs are overplayed,” he argued. “You can see similar decor items everywhere, from a girl’s college dorm room to grandma’s house.”
Word art may have been a staple from Joanna on Fixer Upper, often bringing Jimmy Don Holmes in for his metal decor creations. However, it looks like it’s time to to take down the uplifting messages and hang up some more modern pieces.