Kellogg’s Unicorn Cereal Will Make You Believe in Magic….Tasting Cupcakes That Is

If you loved the unicorn food trend, the new Kellogg’s Unicorn Cereal might just make your wildest breakfast dreams come true. The cereal recently hit shelves for a limited time in the United States. So far, kids and kids-at-heart alike seem to love it. Here’s what you should know before you pick up a box for yourself.

Kellogg’s wants to jump on this popular trend

Unicorn Cafe Thailand
They’re trying to jump on the unicorn trend. | Unicorn Brand via Instagram

We all remember the iconic Starbucks unicorn frappuccino. A slew of food tried to ride the trend, including unicorn toast, noodles, lattes, macarons, pancakes, and Pop-Tarts. Some have even attempted to create grown-up versions of unicorn dishes, with a rainbow of fruits and veggies, instead of artificial flavors and colors. Kellogg’s cereal clearly thinks the unicorn market lives on, and seeks to capitalize on it.

Next: A spokesperson confirmed as much in a statement.

The cereal company thinks it can keep the trend alive

Starbucks Unicorn Frappuccino
Adding one more to the plethora of unicorn products. | Starbucks

“The cereal drove significant excitement, and there continues to be an increase in unicorn food and products in the U.S., so we launched Kellogg’s Unicorn cereal,” said Chris Stolsky, associate director of morning foods marketing at Kellogg’s. Unicorn cereal also capitalizes on the popularity of food trends, in general. Let’s face it: In the age of Instagram, when we see something exciting, we’ve just gotta have it. And of course, ‘gram it.

Next: The U.S. does not come as the first market for the sparkly o’s.

Unicorn cereal first came out in Germany

Close up unicorn froot loops
It was a hit. | Kellogg’s UK via Instagram

Those of you who recognize the cereal, you aren’t crazy. The box might look vaguely familiar to you if you saw that Kellogg’s released Unicorn Froot Loops in Germany earlier this year. It also flew off shelves in the United Kingdom, prompting the company to try and make a go of it in the states.

Next: Across the pond, the company made a few adjustments.

But the U.S. version looks slightly different

Kellogg unicorn cereal
It has a slightly different formula. | Kellogg’s via Facebook

Kellogg’s made a number of changes to the cereal as it transitioned from the U.K. to the States. Some of those came in the form of branding and others came about for legal purposes. Named Unicorn Froot Loops in the U.K, the U.S. version hit shelves as Kellogg’s Unicorn Cereal. The U.S. version also features loops in red, purple, and blue, each covered with white “crunchlets” of cupcake flavor.

Next: We can guess why Kellogg’s decided to launch the new line.

It might help boost low sales

Cereal sales have been lagging. | Justin Sullivan/Getty Images

Cereal sales have not done well over the past few years, especially sugary ones. Kellogg’s strategy may involve building anticipation and excitement around trendy products like unicorn cereal. Its cereal sales have lagged in the face of easier, healthier, and often less sugary breakfast items. If unicorn cereal does well, expect to see similar gimmicks in the future.

Next: Kellogg’s does not stand alone in its efforts, either.

And other cereal companies tried a similar concept

Unicorn lucky charms
They added unicorns too. | Lucky Charms via Instagram

In April, General Mills announced plans to add a unicorn marshmallow to Lucky Charms. Does that make it more “magically delicious?” Post also recently resurrected its Oreo O’s cereal and introduced Chips Ahoy! and Nutter Butter cereals to ride the cookies-as-cereal idea. The latter two only sell online and at Walmart for a limited time. That strategy also hits the exclusivity idea, as well as tapping into nostalgia.

Next: Speaking of nostalgia, you may like the box for this reason.

Fans of this 90’s cult classic will recognize the box

Lisa Frank trapper keeper
It looks a little bit like a Lisa Frank design. | eBay

As with all unicorn-themed products, the packaging looks like a Lisa Frank Trapper Keeper. While the sugary cereal probably caters to kids too young to remember the 90’s classic, parents might open their wallet for a walk down memory lane. That, or at least collect the box.

Next: If you read the backs of cereal boxes as a kid, good news.

You can learn your unicorn name while you chow down

An important thing to know. | Kellogg’s NYC via Instagram

The back of the box features a coloring activity, for maximum breakfast-time entertainment. Another activity on the side helps you discover your “unicorn name.” Most likely, more than a few will buy the cereal just to learn that very important fact.

Next: So what does it taste like?

It (supposedly) tastes like magic

Unicorn cereal stacked
It better taste like magic. | Kellogg’s NYC via Instagram

Kellogg’s unicorn cereal tastes like a sweet dessert-like treat. Yes, it does resemble the taste of cupcakes, but whether they taste like unicorn magic is anyone’s best guess. The red, blue, and purple cereal loops also come sprinkled with little, white sugar pieces. Those give you an extra hit of the sweet stuff, in case you needed even more.

Next: If the flavor tastes familiar, it should.

You’ll probably recognize the flavor

Froot loops
It tastes a lot like Froot Loops. | iStock/Getty Images

Like with most sugary cereal, many tasters enjoyed the sweet milk left behind the most. Has anyone ever figured out a better way to make sure kids get their calcium? Because the cereal is essentially Froot Loops minus a few colors, it tastes pretty much the same. Just picture the unicorn taking over for Toucan Sam.

Next: Bakers will love the next use for the cereal.

Unicorn Cereal makes some magical-looking recipes

There are all sorts of things to make. | Hungry Hannah NYC via Instagram

For those of us who love Rice Krispy Treats, the possibilities for the new, colorful cereal look endless. Taste of Home has a recipe for candy cereal treats that would look — and taste — positively magical with Kellogg’s unicorn cereal. If that does not strike your fancy, this collection of cereal bar recipes might do the trick.

Next: If you got excited about the nutrition facts on the original box, bad news.

Sorry folks, the promotional box lied

Unicorn Cereal Kelloggs
It definitely has more than 0 sugars. | Kellogg’s

Today pointed out that the promotional box jokingly claims the cereal contains “000” calories and “00” grams of sugar. Talk about a magical cereal! Unfortunately, no one has figured out how to do that just yet. If you want a healthy breakfast, unicorn cereal probably will not cut it for you.

Next: That said, it does contain a few nutrients.

The cereal actually offers some healthy attributes

Kellogg's unicorn cereal
It’s dyed using natural ingredients. | Kellogg’s

Kellogg’s claims to have used natural ingredients to give the cereal pieces their colors. That sounds like good news for those with chemical dye sensitivities. According to Metro UK, the cereal comes “fortified with useful minerals and vitamins, such as vitamins C, B, calcium, and iron.” That publication also points out that just one cup of regular Froot Loops contains a whole 12 grams of sugar. Unicorn cereal probably contains a similar amount.

Next: Before you hit the store, check its availability.

You can locate it online before you head to the store

Family with children standing in supermarket
You can locate it first. | JackF/iStock/Getty Images

If you want to avoid disappointment, find out where to grab the cereal before you shop. The company provided a helpful tool to find out where to buy Kellogg’s Unicorn Cereal, anticipating high demand. Assuming the U.S. loves the cereal as much as our British counterparts did, you might have a hard time locating it. Check before you leave!

Next: If you live in this area, you might have better luck.

New York City may be the best place to snag it

Times Square in New York City
You can get it at the Kellogg’s pop-up shop. | AndreyKrav/iStock/Getty Images

If you living in the New York City area, you can also find unicorn cereal at Kellogg’s NYC. The pop-up shop, restaurant, and self-proclaimed “chill space” features a ton of cereals, a toppings bar, and even an Instagram station. Snagging a box there might come as your best bet, while the cereal gains popularity around the country.

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