What is Joanna Gaines’ Silobration in Waco, Texas?

It’s no secret that Chip and Joanna Gaines kill it in the home renovation (and decor) field. But, their dedication to food, shopping, and making memories is just as notable. To the Gaineses, Magnolia Market at the Silos in Waco, Texas is more than just a business. It’s a place where people can gather and make memories together — aka, the one thing Joanna Gaines’ always tries to incorporate in her design and decor. With that in mind, the former HGTV couple host an annual festival known as the Magnolia Market Silobration.

Magnolia Market

Magnolia Market Silobration typically takes place in October. | Magnolia via Instagram

Magnolia Market Silobration

If a trip to Magnolia Market at the Silos sounds like a dream, try an entire weekend celebration — aka, “Silobration” — with plenty of Joanna Gaines-approved fun. From the food to the shopping to the outdoor activities, here’s everything you need to know about the annual Magnolia Market Silobration.

Vendor fair

There’s a lot to do at the Magnolia Market Silobration — including, shopping of course! That said, the typical Magnolia Market stores aren’t the only ones open for business during the Silobration. As it turns out, vendors from all over the place set up shop for the weekend-long festivities. “Vendors from across the country will be lining the streets surrounding the Silos to set up shop and share their products with you,” notes Magnolia’s website.

The vendors at Magnolia Market Silobration range from clothing and accessories, home goods, paper goods, kids, and some miscellaneous shops.

Food trucks

Another favorite part about the weekend-long festivities? The food! Silos Baking Co. is open for all your sweet cravings, as well as a variety of food truck vendors, including the Magnolia Table food truck. For more insight on food truck vendors, here are the ones participating in the 2018 Silobration:

  • Churros’ Time
  • Cousin’s Maine Lobster
  • Donut Darlin’
  • dOugh M G
  • Easy Slider
  • Helberg’s BBG
  • Little Brisket
  • The Mix Cafe
  • Waffle Love
  • Wildflower Caramel Co.
  • Urban Sips and Sweets
  • Chucks Gourmet Popcorn
  • Summer Snow
  • Co-Town Crepes
  • Cheddar Box
  • Alabama Sweet Tea
  • 900 Pizzeria
  • Luna Juice
  • Magnolia Table
  • Captain Billy Whizzbangs
  • Club Sandwich
  • Steel City Pops
  • H.O.T. Dog House

Daytime activities

According to its website, the Magnolia Market Silobration also has plenty of daytime activities for all ages to enjoy — including a green space with plenty of fun to be had. Some activities include cornhole, swings, frisbee, and plenty of balls to kick around.


In addition to activities, food, and shopping, the Silobration also features some incredible artists. Throughout the day, guests can enjoy free performances from a variety of musicians, including Autumn Anderson, Dawson Hollow, Union Revival, Mountain Natives, Catherine Michelle, That Dog Don’t Hunt, Colton Venner, and Patrick Meek.

In the evening, Johnnyswim and other artists play an after-hours concert, too. That said, you’ll need to snag a ticket for this event as it is the only activity that isn’t free. In addition, it tends to sell out fast.

Fun fact: According to a tweet from Chip, he and Joanna conceived baby crew at the Johnnyswim Silobration concert in 2017.


It wouldn’t be a Magnolia event without a touch of Joanna Gaines’ decor magic! At the Silobration, you can expect plenty of fall-inspired decorations. This year’s Silobration includes plenty of trendy items like pampas grass, rustic pumpkins, and a sweet photo opportunity in front of the Silobration backdrop — which reads: “Silobrate good times, come on!”


The Silobration is a rain or shine event. However, Magnolia takes guest and vendor safety seriously and will shut the festival down if weather conditions are dangerous. If rain is in the forecast, the website suggests bringing a rain jacket or poncho, as umbrellas are not permitted.

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