You’ll Never Guess Which Interior Design Style Is the Most Popular in Your State
If you follow design blogs or watch a lot of HGTV, then it may seem like everyone has the same style. Barn doors, white walls, wood floors — the same thing over and over can get a little stale. But you may be surprised to discover some design styles are more popular in your home state than others.
The custom furniture company Joybird recently conducted a study to see which design terms had the most searches in each state. Ready to see which is the most popular trend in your area? The results may surprise you, including the most popular overall search term in the country (page 6). Spoiler alert: It’s not shiplap.
- Popular in: Alabama, Alaska, Georgia, Montana, New Hampshire, New Jersey, North Dakota, West Virginia
The second most popular search term in the nation is almost as surprising as the most popular. (We’ll get to that one soon.) Bohemian led the search results in Alabama, Alaska, Georgia, Montana, New Hampshire, New Jersey, North Dakota, and West Virginia.
Looking to create a boho chic paradise in your home? Then, forget crisp whites and neutrals. Bohemian is all about incorporating patterned, colorful accessories, and furniture from around the world. The look is eclectic, and no two rooms look exactly alike — that’s the whole point. Metallics, jewel tones, and layered patterns and textures work well.
Next: This is where the teeny-tiny floral prints live.
- Popular in: Arizona, Hawaii, Kentucky
Traditional furniture has roots in 18th century England. The colors are warm and inviting, with tones of peach and green accented by bronze, warm wood, and a few tiny florals. You know those tailored window treatments with swags, panels over the windows, and tasseled cords? That’s all traditional. Gilded frames, oil paintings, silk flower arrangements, and ornate candlesticks all figure prominently.
Residents of Arizona, Hawaii, and Kentucky are all seeking more traditional decor in their lives.
Next: Ruffled curtains abound for this style.
3. Shabby chic
- Popular in: Arkansas, Idaho, Louisiana, Mississippi, Tennessee
Shabby chic is all about mixing different elements and never worrying about matching up perfectly. Distressed wood in different finishes and paint colors and from different eras — including plenty of vintage pieces — work well for this look. The style is solidly feminine, with florals, ruffles, and other little embellishments to bring the whole room together. Shabby chic is cozy, comfortable, homey, light, and airy.
This was the most searched style in Arkansas, Idaho, Louisiana, Mississippi, and Tennessee.
Next: This design style is really a mix of two.
- Popular in: California, Massachusetts
At the corner of traditional and modern lies transitional, a blend of styles that doesn’t follow any sort of strict rules. According to Eric Tsai, the director of marketing for Joybird: “Transitional has some key elements of classic, timeless design but offers modern convenience with simple lines and profiles. People in California seem to like the mix and match of old and new more than staying within a defined style.”
This was the most searched term in both California and Massachusetts.
Next: Here’s where those bare Edison bulbs live.
- Popular in: Colorado, Iowa, Michigan, Ohio, Oregon, Wisconsin
Imagine a converted warehouse turned into cool lofts with exposed brick walls, intentionally visible ductwork, industrial pipe and wood bookcases, concrete floors, and cast aluminum bulb cages. Got it? OK, that’s the classic look of industrial style, which residents of Colorado, Iowa, Michigan, Ohio, Oregon, and Wisconsin all favor.
Next: The most popular search term in the country is surprising.
- Popular in: Connecticut, Delaware, Indiana, Maine, Missouri, Nebraska, Nevada
The most popular interior design search term in the nation? Victorian.
People in Connecticut, Delaware, Indiana, Maine, Missouri, Nebraska, and Nevada all hope to infuse their homes with a classic Victorian look. To achieve this, they’ll need to add design features, such as crown molding, floral wallpaper, ornate furniture, and chandeliers basically everywhere.
Next: This style is uncluttered and clean.
- Popular in: Florida, Illinois, Kansas, Maryland, New York, North Carolina, Texas, Virginia
Tone-on-tone color palettes of brown, taupe, cream, and white are all part of the contemporary design style. It’s unfussy and uncluttered like modern. But instead of sharp corners, you’ll find rounded edges and clean lines. Light woods, clear or frosted glass, and a large piece of statement art are also hallmarks of contemporary design.
This was the most sought-after style in Florida, Illinois, Kansas, Maryland, New York, North Carolina, Texas, and Virginia.
Next: It’s Don Draper’s favorite look.
8. Midcentury modern
- Popular in: Minnesota, Washington
For all the obsession with midcentury modern design lately, it seems surprising that it was only the most searched term in two states: Minnesota and Washington. To achieve this look, you’ll need furniture with clean, simple lines that’s often made of teak. The style can look retro without being dated as long as you commit to mixing vintage pieces with new finds.
Next: For anyone who wants to live inside The Great Gatsby
9. Art deco
- Popular in: New Mexico
This design style was the most popular search term in New Mexico. Glamorous, luxurious, and reminiscent of the Roaring ’20s, art deco includes animal prints, geometric shapes, sleek materials, sunburst patterns, and lots of mirrors.
Next: The key to this look is authenticity.
- Popular in: Oklahoma, Pennsylvania, Rhode Island, Vermont
The best way to make a new home look vintage — the preferred style in Oklahoma, Pennsylvania, Rhode Island, and Vermont — is to be authentic. Scour flea markets, Craigslist, and estate sales for treasures from eras gone by. Go for muted hues over bold tones. Research specific eras that appeal to you. And never hesitate to breathe new life into an old find by refinishing or reupholstering it rather than buying a reproduction.
Next: It’s no surprise that this theme is popular in a coastal state.
- Popular in: South Carolina
Cool blue hues, anchor print throw pillows, rope decor, and rattan furniture both inside and outside represent a coastal design style. Think classic beach house with whitewashed pine and plenty of pastels. It was the most searched style in South Carolina.
Next: Here’s where you can hang your hunting trophies.
- Popular in: South Dakota, Wyoming
Are you at home on the range? In South Dakota and Wyoming, the answer is yes. This design style uses natural elements — such as wood, rock, and metal — and almost always features a prominent fireplace (with mounted animal heads optional). Leather sofas, antler chandeliers, oversized furniture, and bright Southwestern prints are all prominent here.
Next: Joanna Gaines is sad more people aren’t searching for this one.
13. Modern farmhouse
- Popular in: Utah
It’s a little shocking that Joanna Gaines’ preferred style is only the most popular search term in one state: Utah. Modern farmhouse embraces trends, including shiplap, oil-rubbed bronze fixtures, mason jars, flowers and succulents, natural fibers, neutral colors, and chalk-painted furniture.
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