Eighties hair band Motley Crue announced that it will finally call it quits after this year’s tour. On Tuesday, the band signed a “cessation of touring” document in front of reporters in Los Angeles. The document is the first of its kind and will prevent future unauthorized touring from any members of the group.
The band performed on Jimmy Kimmel Live on Tuesday night and went on CBS This Morning on Wednesday to make sure everyone knows that 2014 will be the band’s last year of existence. “The Final Tour” will kick off in Grand Rapids, Michigan, on July 2; tickets went on sale on Wednesday. Shock-rock pioneer Alice Cooper will join them on the tour.
“When it comes to putting together a new show we always push the envelope and that’s part of Motley Crue’s legacy,” said bassist Nikki Sixx in a statement. “As far as letting on to what we’re doing, that would be like finding out what you’re getting for Christmas before you open the presents. We think in an age of too much information, we’d like to keep some surprises close to our chest until we launch the Final Tour.”
The metal band measures its success more in dollar signs than artistic merit, which was plain in the press release announcing the tour and the band’s imminent breakup. The group included comments from ticket-seller Live Nation, which will be presenting The Final Tour: “They are a hugely successful global brand and a touring powerhouse,” said Rick Franks, Live Nation’s regional president of North America concerts. The tour is also sponsored by the Dodge brand of Chrysler Group, and a Chrysler exec added his comments to the statement.
CBS points out that Motley Crue has been successful at what record labels wish every artist could achieve: Turning the band into a multimillion-dollar business. In addition to corporate sponsorship of the tour and ticket sales, the members will rake in dough from a ‘rockumentary’ of their four-way autobiography, The Dirt, and the release of an album of their music being covered by today’s biggest country stars.
Many musicians would shudder to hear their life’s work referred to as a “brand,” but it’s something Motley Crue’s members have chosen to embrace. “We’re still relevant. We still sell out arenas all over the world,” said singer Vince Neil when asked by CBS why they chose this moment to hang up their leather pants. “We don’t want to go out on the bottom, we want to go out on top.”
For those looking to relive their ’80s glory days and hear the middle-aged metal band sing “Smokin’ in the Boys Room” or “Girls, Girls, Girls” live one more time, this tour is your last chance. As the band itself said, “All bad things must come to an end.”
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