Amazon Expands Original Programming Palette With Six More Series


Amazon (NASDAQ:AMZN) has announced that six more of its original Amazon Studios’ pilots have been approved for full seasons. According to Amazon’s press release, the green-lighted shows include The After, Bosch, Gortimer Gibbon’s Life on Normal Street, Mozart in the Jungle, Transparent, and Wishenpoof!

As it did last season, Amazon selected the shows based on viewer feedback on the pilots. “We had a tremendous response to Amazon Studios’ latest pilots — in fact, double the number of customers watched these pilots compared to our first season and they posted thousands of heartfelt reviews with pleas for us to continue these shows,” said Amazon Studios director Roy Price. “Now the fun really begins — Amazon will be working with some of the most talented casts and creators in the business to bring six new shows exclusively to tens of millions of Prime members worldwide. These series, along with our summer kids programming, will give customers a lot of viewing choices.”

Two of the pilots — Gortimer Gibbon’s Life on Normal Street and Wishenpoof! – are geared toward children. Gortimer Gibbon’s Life on Normal Street was penned by a first time writer discovered through Amazon’s open-door submission process, while Wishenpoof! was written by Angela Santomero, the creator of Blue’s Clues, Creative Galaxy, and Super Why!

The other original Amazon Studios shows were made by veteran show creators like Chris Carter. Carter — who created The After — is best known as the creator of the highly successful The X-Files television series. According to Amazon, The After tells the story of “eight strangers who are thrown together by mysterious forces and must help each other survive in a violent world that defies explanation.”

Bosch is an hour-long detective drama based on a series of crime novels written by Michael Connelly, while Mozart in the Jungle is a half-hour comedy about the shenanigans that occur behind the curtain in the modern world of classical music. Finally, Transparent is a “dramedy” about a “Los Angeles family with serious boundary issues” that delves into themes of “sex, gender, and family,” according to Amazon.

The shows will be made available on Amazon Prime Instant Video — the company’s video-on-demand service — either later this year or by early 2015, Amazon Studios director Roy Price told Variety. Original programming from digital video-streaming companies such as Amazon and Netflix (NASDAQ:NFLX) have become increasingly popular over the past year and have presented a challenge to the major broadcast networks and cable networks. However, as noted by Variety, it is also difficult to gauge the impact that Internet television shows are having on traditional networks since both Amazon and Netflix do not reveal viewing data apart from relative rankings.

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